Make Communication Clear Campaign
Watch our inclusive "Make Communication Clear" video, in BSL and with subtitles, here.
The COVID-19 pandemic is having a disproportionate impact on Deaf and hard of hearing communities. Our response has been to work swiftly to adapt our current programmes and to introduce a campaign to "Make Communication Clear" in order that people who are Deaf, have hearing loss or tinnitus are not left behind.
There has also been a lack of inclusivity and accessibility regarding the information, guidelines and response from governments and policy makers during the COVID-19 pandemic. People with hearing loss and the Deaf community have not been adequately considered during policy decision making. We, therefore, want to encourage key policy makers, organisations and leaders to include these communities in their future responses.
The widespread introduction of opaque face coverings has had a direct impact on those who are Deaf, have hearing loss or experience tinnitus, who rely on lipreading in order to fully understand what is being said. We know this has caused an enormous amount of stress and anxiety.
Whilst we fully advocate and endorse the use of face coverings in preventing the spread of COVID-19, we want to encourage everyone to think about how they can better communicate with people who rely on seeing the lips in order to comprehend what is being said.
Our Make Communication Clear Campaign aims to:
Distribute 10,000 transparent face masks/shields, in the UK and internationally
Distribute COVID-19 Communication Tips flyers and posters
Raise awareness, to a broad range of Stakeholders, of the many challenges faced by people who are Deaf, have hearing loss or tinnitus, and rely on lip reading